Meet Soph
Hi, I’m Sophie. I am a New Yorker in my mid-twenties with a devotion to online shopping - but I don’t call it an addiction, I call it a passion. A passion that I’d like to share with you, cue: shopsoph.
As a fashion buyer by day and style junkie by night, you could say that I shop 7 days a week. Checking the new arrivals pages is a habitual step in my morning routine, and if 2020 and the global pandemic taught me anything, I have an epic ability to spend hours going down a deep Instagram rabbit hole focused on fashion. Ok, maybe not the best use of my time, but my loyal shopsoph subscribers will reap the benefits of my discoveries - fashion that you haven’t already seen walking down the street.
My eye ranges from basic to bold – the common thread? A distinctive look inspired to add newness and originality to a largely uniform fashion world.
Welcome to shopsoph
This is your shortcut to standout style - the refresh online fashion has long been waiting for. In a world where online shopping platforms have all begun to look the same, I’m here to help you break through the monotony with a cheat sheet - the shopsoph edit. Consider this your guide to of-the-moment trends, filled with cool finds that I’m currently obsessing over. I want to help you find those hidden gems, the pieces that’ll make people stop and ask, “where in the world did you get that?!”
shopsoph is a highly curated and unique collection of clothing, accessories, home goods and everything in between.
Together we’ll highlight the small brands that deserve the spotlight but wouldn’t necessarily make it into your inbox otherwise. The Edit is a new way to discover fresh, exciting, add-to-cart worthy pieces for the fashion-conscious customer but time-poor shopper. Even though we’ve all become well versed in online shopping, finding great pieces in the depths of the internet is still tricky, and I’m here to help. I’ve handpicked each piece featured, right down to the seams, and I’ve had the best time doing it. Because at the end of the day, you can’t spell shop without soph.
